Article Marketing

By: Kale McClelland

Article Marketing - This is a popular and effective website promotion strategy that can produce a lot of targeted traffic. There are several benefits to marketing with articles - such as: targeted traffic, exposure, backlinks, and boosting pagerank for increased search engine rankings.
Advertising in ezines is a popular website promotion strategy and can work well. There are to many factors involved to go into all of them here. Just keep in mind the actual product, the copy and the audience all play a vital role in how well prospects respond. I don't push this technique because I believe writing articles is far more powerful.
Free search engine marketing is a website promotion strategy that can literally explode your traffic with targeted visitors. To succeed you must get good listings. The first page is best. You can find an abundance of free search engine optimization articles and tutorials on the internet.
Pay Per Click search engines bring targeted traffic, and can be good to use in addition to SEO. The most popular pay per click system is Google Adwords, followed by Yahoo Search Marketing.
If you choose the right keywords, you can get visitors for as little as .15 cents each. When considering your visitor value, that may or may not be a low amount to you. You can make a good living on the internet, even if you have no web site, by sending prospects directly to your affiliate link through google ad words. Some Pay Per Click engines don't allow this. I recommend you read a good ebook about Google Adwords before you jump in blindly. Without knowing what you're doing, it's easy to run up a huge advertising bill and have little to show for it.
Opt-in Email marketing. You absolutely must collect the names an email address of your visitors if you want to have any real success for your website promotion efforts. Few visitors will buy the first time. That's why you need an autoresponder series set up to follow up with them and keep the prospect returning to your site. Some experts say your prospect must hear from you at least seven times before they will buy. Keep in mind I'm talking about opt-in email here. We avoid spam at all costs.
Joint venture marketing is another great website promotion strategy. It can drive a lot of targeted traffic to your site in a hurry. Basically it involves setting up deals with other marketers who already have a responsive opt-in list. They mail your offer to their list and in return you split the profits with them. This is a great way to generate sales in a hurry and begin to build your own opt-in list.
Exchanging links with related but non competitive sites will bring you targeted traffic and boost your page rank. An absolute must if you want to be listed on the first page of google. It's a necessary website promotion strategy and should not be overlooked.
In this tutorial you've learned eight website promotion strategies that have stood the test of time that you can begin implementing immediately.

Article Directory: http://www.articledashboard.com

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