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Are you having sleepless nights thinking of the right domain name for your online business?
Everyone and everyone's grandmother knows by now why having your own domain is so important. To sum it up, here're the main advantages :
- It shows You are serious about your business
- It creates instant credibility for your business
- It creates a branding for your business
- It builds your online identity and is easily remembered
- It can be an excellent marketing tool when used correctly
- It can be an investment and intellectual property owned by YOU
Needless to say, having your own domain is an absolute NECCESSITY if you're serious about doing business online. But aren't all the good domain names gone you say?
It's true that most short or one-word or generic names are taken up, BUT you can still win at the domain name game by following these simple steps.
Here are the 5 super easy secrets to a winning domain name anytime!
1. BRANDING
Every business needs to be branded, and that does not exclude your online business. Now what's branding in simple terms?
It's an identity that you want your customers to remember you by, and the best way to do that online is by your domain name. For instance, your business branding may be "Best Quality Service", so why not use BestQualityService.com as your domain name if it's still available for registration?
This is a great way of creating a CONSISTENT branding and identity.
2. PHRASING
How about using familiar or unique phrases as your domain name? This can help differentiate your site and heighten recall factor.
You can think up many catch-phrases for domain branding, how about "CowJumpsOverTheMoon", "MakeLoveNotWar", "SaleOfTheCentury", etc?
But it's important that the phrases you use is aligned to your business, you wouldn't want to use a domain like CheapAndGood.com when you're selling high end premium products, it just doesn't gel.
3. KEYWORDING
An important and smart approach to selecting domain names used by many marketers is to create the domain based on rich keywords relating to their businesses. The reason behind this lies in the fact that it helps enhance search engine rankings, especially pay-per-click listings which is essentially a bidding on top keywords.
As an example, if your site deals with golf improvement, you may want to identify your main keywords and come up with a domain like "improve-golf-lower-scores.com"?
My personal example is my site at http://www.instantmarketingsecrets.com/ which utilises the keywords 'Marketing' and 'Marketing Secrets'.
4. EXPIRED AND EXPIRING
A wonderful method of grabbing quality domain names is by registering domains that had expired or will be expiring. Thousands upon thousands of domains are expiring every other day and getting a good one is possible.
Try this site http://www.deleteddomains.com/ to source for such domains, I grabbed http://www.tanningguideonline.com/ from their list the last time I did a search.
5. BUYING
This option is a little more costly and risky but you'll have a better chance at finding a domain that you really want. There're three main ways to go about this :
- Email the webmaster of the existing domain about your interest and intention.
- Bidding and buying at domain auction, sale sites like http://www.Afternic.com.
- Typing in the name you need and you may land on a 'for sale' page.
Can you STILL Win the domain name game?
You bet You can!
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